Our Story

 

Good for People, Good for the Planet

Bringing wholesome, fresh food to the table takes imagination.

Curation Foods is committed to being an innovation leader, with every step forward designed to expand access to fresh and delicious plant-based food.

 

Our Vision

At Curation Foods, our mission is to increase access of fresh, delicious plant-based foods made with clean ingredients to as many people as possible, in a way that preserves and protects our planet for future generations.

Core Values


Integrity
We practice openness, honesty and transparency to ensure our actions, products and claims reflect our core values in every way.

Respect
Through listening, learning and collaboration, we strive to act as one team with one vision, treating our employees, suppliers, customers and consumers with professional respect.

Innovation
Our employees embrace the entrepreneurial spirit and we encourage every member of our team to think innovatively to find new ways to delight consumers with easy and delicious ways to enjoy plant-based foods.

Belief in People
We are committed to our diverse team of employees, and we train, support and empower them to fulfill their potential and achieve outstanding results.

Accountability
We take ownership of our actions and are committed to delivering superior results while living by our core values. We emphasize clear and timely communication throughout our company.

Passion
Passion – Plants are our world, and we love what we do, continuously striving to create delicious ways to eat healthy, plant-based foods that contain 100% clean ingredients.

Commitment to the Customer
We listen to those we serve, and strive to exceed their expectations through our commitment to providing innovative products and the very best quality and service.

Sustainability
We are committed to protecting and enhancing the planet for generations to come through environmental and social responsibility programs.

Core Values

Integrity

We practice openness, honesty and transparency to ensure our actions, products and claims reflect our core values in every way.

Respect

Through listening, learning and collaboration, we strive to act as one team with one vision, treating our employees, suppliers, customers and consumers with professional respect.

Innovation

Our employees embrace the entrepreneurial spirit and we encourage every member of our team to think innovatively to find new ways to delight consumers with easy and delicious ways to enjoy plant-based foods.

Belief in People

We are committed to our diverse team of employees, and we train, support and empower them to fulfill their potential and achieve outstanding results.

Accountability

We take ownership of our actions and are committed to delivering superior results while living by our core values. We emphasize clear and timely communication throughout our company.

Passion

Plants are our world, and we love what we do, continuously striving to create delicious ways to eat healthy, plant-based foods that contain 100% clean ingredients.

Commitment to the Customer

We listen to those we serve, and strive to exceed their expectations through our commitment to providing innovative products and the very best quality and service.

Sustainability

We are committed to protecting and enhancing the planet for generations to come through environmental and social responsibility programs.

Our Team

What drives us to re-imagine the fresh food movement:

Molly Hemmeter
Molly Hemmeter

CEO

“I wonder what unlimited potential could be unlocked if all the world had access to fresh and clean plant-based foods.”

-Molly
Greg Skinner
Greg Skinner

CFO

“Our products are nutritious and healthy. As a result, I’m proud to promote them to everyone I know.”

-Greg
Dawn Kimball
Dawn Kimball

SVP Human Resources

“Good food leads to good health. Good health leads to a well lived life. We all deserve that.”

-Dawn
Parker Javid
Parker Javid

Chief Customer & Sales Officer

“We care about setting the table for future healthy eaters, which means ensuring our food has the freshest ingredients, while helping protect our planet.”

-Parker
Bill Richardville
Bill Richardville

VP Supply Chain

“I take great pride in the effort made by our employees and grower partners who work to put better-for-you products into consumers' hands every day.”

-Bill
Aaron Bennett
Aaron Bennett

VP R&D and Innovation

“I’ve always been fascinated by the intersection of culinary, nutrition and the science of food.”

-Aaron
Ilya Sokolov
Ilya Sokolov

VP Marketing. Eat Smart

“Fresh food is foundational to our well-being so we're in harmony with the world around us."

-Ilya
Lisa Shanower
Lisa Shanower

Principal New Ventures

“You are what you eat! I love creating nutritious real food to help people power up their day, and focusing on efforts to provide access to veggies for communities in need.”

-Lisa
Anne French
Anne French

Principal New Ventures

“We believe all plant foods are to be savored. That's our mission: bring you the perfect food, designed by nature, loved by chefs.”

-Anne
Steve Bitler
Steve Bitler

VP Corporate Technology

“I enjoy the challenge of developing impactful technology with the potential to influence produce quality and shelf-life.”

-Steve

Our History

1979

Founded

Apio, Inc. is founded by five growers in the Santa Maria Valley, CA. The name “Apio” means “celery” in Spanish.

1982

Innovative Process

Apio builds a prototype broccoli-packing trailer, a revolutionary concept fueling growth to one of the largest broccoli shippers in the world.

1990

Broccoligate

Apio receives worldwide exposure when President George Bush banned broccoli from Air Force One. In response, Apio sent a truckload of broccoli to the White House and asked the President to reconsider his decision. The gift resulted in an avalanche of press coverage.

1996

Eat Smart Brand

Apio launches a full fresh-cut category including bagged vegetables processed at its Guadalupe, CA facility under the Eat Smart® brand. Apio uses Landec’s BreatheWay® patented technology, to extend the shelf life of its products naturally.

1999

Apio Acquisition

Landec Corporation (NASDAQ: LNDC) acquires Apio, creating a vertically integrated business.

2002

Packaging Innovation

Eat Smart introduces a revolutionary “flip-and-serve” patented design party tray, leveraging the BreatheWay technology and offering superior merchandising efficiencies and consumer convenience.

2004

BreatheWay® Technology

Apio completes the first licensing agreement of its BreatheWay packaging technology to Chiquita for the Chiquita-to-go banana program.

2011

Windset Farms Investment

Apio invests in a 20% ownership of Windset Farms, the leading hydroponic greenhouse grower in North America with a commitment to sustainability. Curation Foods currently has 27% ownership in Windset Farms.

2012

GreenLine Acquisition

Apio broadens its packaged fresh vegetable offering to include a full line of green bean products and secures a national fresh food supply chain. Adding to its refrigerated processing center in California, Apio now has refrigerated facilities throughout the northeastern United States and a full fleet of refrigerated trucks to ensure excellent customer service throughout North America.

2013

Salad Kit Innovation

Eat Smart enters the flat-to-declining salad kit category with an innovative salad kit called the Sweet Kale Salad. The Sweet Kale Salad quickly disrupts the segment and becomes the number one selling salad kit in North America. Apio launches an entire line of superfood vegetable salad kits that grows rapidly and spurs years of new innovations in the category.

2017

O Olive Oil and Vinegar® Acquisition

O is a premium producer of California specialty olive oils and wine vinegars with 100% clean and fully traceable ingredients based in Sonoma County, California.

2017

Innovative Salad Packaging

Eat Smart enters the single-serve salad segment with Salad Shake Ups™, featuring 100% clean ingredients, unique flavor profiles, plant proteins and a patented bowl design that makes it easy to eat with no mess.

2018

Eat Smart at Home

Eat Smart launches an online store that makes it easy for consumers to have access to fresh vegetables delivered straight to their home. Initially serving selected zip codes on the West Coast.

2018

Now Planting® Brand

Now Planting is introduced to deliver delicious, pure-plant meal solutions for the plant-forward consumer. For its debut, Now Planting launches a line of pure-plant soups with unique plant-based toppings in a transparent domed lid which is unique for the category.

2018

Yucatan Foods Acquisition

Yucatan Foods is a leading manufacturer of guacamole and other avocado products with two top-selling brands - Yucatan and Cabo Fresh. All guacamole is made with hand-scooped, Haas avocados and a 100% clean ingredient label.

2019

Curation Foods

Landec completes the transformation of its food business from a packaged fresh vegetable company to an innovative natural foods company and consolidates its portfolio of six brands (Eat Smart, O, Now Planting, Yucatan, Cabo Fresh and BreatheWay) under one parent company, with a shared mission of providing access of fresh, plant-based foods to as many people as possible and a commitment to sustainable practices.