Good for People, Good for the Planet
Bringing wholesome, fresh food to the table takes imagination.
Curation Foods is committed to being an innovation leader, with every step forward designed to expand access to fresh and delicious plant-based food.
At Curation Foods, our mission is to increase access of fresh, delicious plant-based foods made with clean ingredients to as many people as possible, in a way that preserves and protects our planet for future generations.
We practice openness, honesty and transparency to ensure our actions, products and claims reflect our core values in every way.
Through listening, learning and collaboration, we strive to act as one team with one vision, treating our employees, suppliers, customers and consumers with professional respect.
Our employees embrace the entrepreneurial spirit and we encourage every member of our team to think innovatively to find new ways to delight consumers with easy and delicious ways to enjoy plant-based foods.
Belief in People
We are committed to our diverse team of employees, and we train, support and empower them to fulfill their potential and achieve outstanding results.
We take ownership of our actions and are committed to delivering superior results while living by our core values. We emphasize clear and timely communication throughout our company.
Plants are our world, and we love what we do, continuously striving to create delicious ways to eat healthy, plant-based foods that contain 100% clean ingredients.
Commitment to the Customer
We listen to those we serve, and strive to exceed their expectations through our commitment to providing innovative products and the very best quality and service.
We are committed to protecting and enhancing the planet for generations to come through environmental and social responsibility programs.
What drives us to re-imagine the fresh food movement:
“Our products are nutritious and healthy. As a result, I’m proud to promote them to everyone I know.”-Greg
Chief Customer & Sales Officer
“We care about setting the table for future healthy eaters, which means ensuring our food has the freshest ingredients, while helping protect our planet.”-Parker
SVP of Operations
"When you eat better, you feel better. Our delicious plant-based offerings will transform what's on the table and have an extraordinary impact on a family's well-being. I'm excited to be part of that."-Tim
SVP of Human Resources
"Some of the most special times are spent around the table. How great to be part of a company that makes that time better by bringing fresh, healthy, and delicious options."-Greg
VP Plant Operations
“I take great pride in the effort made by our employees and grower partners who work to put better-for-you products into consumers' hands every day.”-Bill
VP R&D and Innovation
“I’ve always been fascinated by the intersection of culinary, nutrition and the science of food.”-Aaron
VP Marketing. Eat Smart
“Fresh food is foundational to our well-being so we're in harmony with the world around us."-Ilya
Principal New Ventures
“You are what you eat! I love creating nutritious real food to help people power up their day, and focusing on efforts to provide access to veggies for communities in need.”-Lisa
VP Corporate Technology
“I enjoy the challenge of developing impactful technology with the potential to influence produce quality and shelf-life.”-Steve
Apio, Inc. is founded by five growers in the Santa Maria Valley, CA. The name “Apio” means “celery” in Spanish.
Apio builds a prototype broccoli-packing trailer, a revolutionary concept fueling growth to one of the largest broccoli shippers in the world.
Apio receives worldwide exposure when President George Bush banned broccoli from Air Force One. In response, Apio sent a truckload of broccoli to the White House and asked the President to reconsider his decision. The gift resulted in an avalanche of press coverage.
Eat Smart Brand
Apio launches a full fresh-cut category including bagged vegetables processed at its Guadalupe, CA facility under the Eat Smart® brand. Apio uses Landec’s BreatheWay® patented technology, to extend the shelf life of its products naturally.
Landec Corporation (NASDAQ: LNDC) acquires Apio, creating a vertically integrated business.
Eat Smart introduces a revolutionary “flip-and-serve” patented design party tray, leveraging the BreatheWay technology and offering superior merchandising efficiencies and consumer convenience.
Apio completes the first licensing agreement of its BreatheWay packaging technology to Chiquita for the Chiquita-to-go banana program.
Windset Farms Investment
Apio invests in a 20% ownership of Windset Farms, the leading hydroponic greenhouse grower in North America with a commitment to sustainability. Curation Foods currently has 27% ownership in Windset Farms.
Apio broadens its packaged fresh vegetable offering to include a full line of green bean products and secures a national fresh food supply chain. Adding to its refrigerated processing center in California, Apio now has refrigerated facilities throughout the northeastern United States and a full fleet of refrigerated trucks to ensure excellent customer service throughout North America.
Salad Kit Innovation
Eat Smart enters the flat-to-declining salad kit category with an innovative salad kit called the Sweet Kale Salad. The Sweet Kale Salad quickly disrupts the segment and becomes the number one selling salad kit in North America. Apio launches an entire line of superfood vegetable salad kits that grows rapidly and spurs years of new innovations in the category.
O Olive Oil and Vinegar® Acquisition
O is a premium producer of California specialty olive oils and wine vinegars with 100% clean and fully traceable ingredients based in Sonoma County, California.
Innovative Salad Packaging
Eat Smart enters the single-serve salad segment with Salad Shake Ups™, featuring 100% clean ingredients, unique flavor profiles, plant proteins and a patented bowl design that makes it easy to eat with no mess.
Eat Smart at Home
Eat Smart launches an online store that makes it easy for consumers to have access to fresh vegetables delivered straight to their home. Initially serving selected zip codes on the West Coast.
Now Planting® Brand
Now Planting is introduced to deliver delicious, pure-plant meal solutions for the plant-forward consumer. For its debut, Now Planting launches a line of pure-plant soups with unique plant-based toppings in a transparent domed lid which is unique for the category.
Yucatan Foods Acquisition
Yucatan Foods is a leading manufacturer of guacamole and other avocado products with two top-selling brands - Yucatan and Cabo Fresh. All guacamole is made with hand-scooped, Haas avocados and a 100% clean ingredient label.
Landec completes the transformation of its food business from a packaged fresh vegetable company to an innovative natural foods company and consolidates its portfolio of six brands (Eat Smart, O, Now Planting, Yucatan, Cabo Fresh and BreatheWay) under one parent company, with a shared mission of providing access of fresh, plant-based foods to as many people as possible and a commitment to sustainable practices.